Here is an in-depth targeting and location strategy for your Meta ad campaign, tailored for promoting your US company formation package for non-residents, targeting the countries Bangladesh, India, Nepal, Malaysia, Vietnam, and Cameroon.
Detailed Targeting Keywords
Primary Keywords (US Company Formation):
- US company formation
- Business incorporation
- Company registration
- Incorporate in the US
- US LLC formation
- US corporation setup
- Start a business in the US
- Register a company in the US
- Business formation for non-residents
Business Services Keywords:
- Registered agent services
- Business address services
- Mail forwarding services
- Business bank account setup
- Fintech business banking
- Business debit card
- Employer Identification Number (EIN)
- Business compliance services
- Tax consultation
- ITIN services
Financial Services Keywords:
- Business financial management
- Business bank accounts
- Stripe business account
- PayPal business account
- Tax filing for businesses
- Annual state compliance
- Business tax obligations
- Financial account management
Target Audience Keywords:
- Entrepreneurs
- Small business owners
- Startups
- Non-resident business owners
- Global entrepreneurs
- Freelancers
- International business
- Digital nomads
- E-commerce business owners
- Online business owners
Location Targeting Strategy
Target Locations:
- Bangladesh
- India
- Nepal
- Malaysia
- Vietnam
- Cameroon
Ad Placement:
- Facebook Feed
- Instagram Feed
- Facebook Stories
- Instagram Stories
- Audience Network
- Messenger
Steps to Set Up the Campaign
Create Custom Audiences:
- Use Facebook Pixel to create custom audiences from your website visitors, people who have engaged with your Facebook or Instagram pages, and email lists if available.
Set Up Location Targeting:
- Go to Ads Manager and select the "Create" button to start a new campaign.
- Set your campaign objective (e.g., conversions, lead generation).
- In the "Ad Set" section, select the countries you want to target: Bangladesh, India, Nepal, Malaysia, Vietnam, and Cameroon.
Detailed Targeting:
- Under the "Detailed Targeting" section, start adding the primary, business services, financial services, and target audience keywords mentioned above.
- Narrow the audience by combining multiple keywords to ensure you reach the most relevant people.
Ad Placements:
- Select automatic placements for broad reach or manual placements if you prefer specific platforms (e.g., Facebook and Instagram Feeds, Stories).
Example Ad Set-Up
- Campaign Objective: Conversions
- Ad Set Name: US Company Formation - Non-Residents
- Location: Bangladesh, India, Nepal, Malaysia, Vietnam, Cameroon
- Age Range: 25-55 (or adjust based on your target demographic)
- Gender: All
- Detailed Targeting:
- Include: US company formation, business incorporation, company registration, start a business in the US, business formation for non-residents, registered agent services, business address services, business bank account setup, entrepreneurs, small business owners, startups, non-resident business owners, global entrepreneurs, freelancers, international business, digital nomads, e-commerce business owners, online business owners.
- Placements: Automatic placements (or customize as needed)
Tips for Optimization
- A/B Testing: Run multiple ad sets with variations in targeting to see which performs best.
- Lookalike Audiences: Create lookalike audiences based on your existing customers or website visitors to expand your reach to similar profiles.
- Exclude Converters: Create an exclusion audience for those who have already converted to avoid wasting ad spend.
- Engagement Audiences: Retarget people who have engaged with your ads or page but haven’t converted yet.